上汽大众又跌了！5月销量数据一出，整个汽车圈都炸开了锅。作为上汽集团曾经的销量担当，上汽大众竟然在集团整体上涨的情况下，连续两个月销量下滑，这操作简直让人看不懂。

销量数据背后的尴尬现实

上汽集团最新发布的产销快报显示，2025年5月上汽大众单月销量为88，722台，同比下滑1.43%。虽然降幅不大，但这已经是继4月份下滑10.31%之后的第二次下跌。1-5月累计销量399，395台，同比下滑7.14%。而同期上汽集团整体销量却同比增长10.54%，5月单月增长10.15%。这种反差让人不禁想问：上汽大众到底怎么了？

要知道，上汽大众可是上汽集团的＂现金奶牛＂，长期占据销量和利润的双重宝座。如今这个曾经的王者，却成了拖后腿的存在。更讽刺的是，上汽大众在燃油车领域依然强势，帕萨特Pro、途观LPro等车型表现不俗；新能源方面，ID系列在合资品牌中也算得上佼佼者。按理说，这样的产品布局不应该导致销量连续下滑。

展开剩余90%

燃油车与新能源的双重困境

深入分析上汽大众的处境，问题可能出在两个方面：燃油车基本盘受挤压和新能源转型不够彻底。

燃油车方面，虽然上汽大众推出了＂油电同智＂的Pro系列，比如途观L Pro搭载了六屏交互、8155芯片和L2.5级智驾系统，但这些升级相比自主品牌的智能化程度仍显保守。帕萨特Pro和途观L Pro的销量虽然还能维持月销过万，但与巅峰时期的2-3万辆相比，差距明显。

新能源领域，上汽大众虽然布局较早，但产品线单一且迭代缓慢。目前仅有ID.3、ID.4 X和ID.6 X三款纯电车型，插混和增程领域几乎空白。4月份ID.3销量4，098辆，ID.4 X仅1，900辆，ID.6 X更是惨淡到只有2辆。这样的表现与自主品牌动辄月销过万的新能源车型相比，差距实在太大。

质量问题与口碑危机

除了产品层面的问题，上汽大众还面临着严重的质量信任危机。从2013年DSG变速箱问题被央视315曝光开始，几乎每年都有大规模召回事件。2019年因变速箱机电单元问题召回超9万辆，2023年又因燃油泵问题召回8万多辆波罗Plus和途铠。

更糟糕的是用户体验。第三方投诉平台上，关于上汽大众的投诉居高不下。有车主反映新车刚开100公里就抛锚，4S店却只修不换；还有消费者吐槽售后服务态度恶劣。这种糟糕的口碑正在不断消耗上汽大众多年来积累的品牌信誉。

是危机还是转型阵痛？

面对销量下滑，上汽大众并非毫无动作。新任总经理陶海龙上任后，提出了降本增效策略，并着手优化经销商网络。计划今年净增100家网点，并将服务权重提升至考核的50%。同时，第五代EA888发动机即将由途昂Pro首发搭载，上汽奥迪也计划推出A5L和首款B级电动车。

但这些举措能否扭转颓势还有待观察。理想汽车CEO李想曾直言：＂没有销量，谈降本就是空谈。＂这句话点出了上汽大众当前的核心困境——在销量持续下滑的情况下，任何内部优化都显得力不从心。

合资品牌的集体困境

上汽大众的困境并非个案，而是合资品牌在中国市场的普遍现象。随着自主品牌在新能源领域的崛起，合资品牌的市场份额被不断挤压。数据显示，2025年1月自主品牌国内零售份额已达61%，而德系品牌仅占18.4%。在新能源领域，合资品牌的渗透率更是低至3%，远低于自主品牌的60.6%。

The Ford Wrangler, a legendary off-road vehicle renowned for its exceptional performance, has become a reliable partner for many off-road enthusiasts on their journeys. In terms of powerperformance, Liema has mf.anfao.org.cndemonstrated strong capabilities. The 2.3T turbocharged engine, which is standard acrossthe entire range, has been carefully tuned to achieve a maximum power of 202 kW and a maximum torque of up to 429 N · m. This power parameter is sufficient for the Mustang to handle various road conditions with ease. Paired with an advanced 10 speed automatic transmission, it shifts smoothly and responds quickly, providing continuous power support for drivers mf.mech.org.cn whether it's starting acceleration on city roads or climbing over hills and obstacles on off-road roads.

Ford Wrangler: A Reliable Partner for Off Road Journeys - With a Driver

In terms of off-road performance, the Ford Mustangcan be considered at the top level. The non load bearingbody structure provides a sturdy and durable foundation for the vehicle, capable of withstanding mf.kalaguo.org.cn high-intensity off-road impacts. The combination of front double wishbone independent suspension and rear five link integral axle non independent suspension balances comfort and off-road passability. Faced with rugged mountain roads, the independent designof the front suspension can effectively filter vibrations, while the overall axle structure of the rear suspension ensures a good fit between the wheels and the ground in extreme road conditions, providing mf.cargpt.org.cn strong grip.

The EMOD intelligent preloaded four-wheel drive system, which is standard across the entire series, is the core manifestation of the off-road capability of the Liema. The system can intelligently allocate torque in real-timebased on road conditions, making quick adjustments to wet and slippery mud, soft sand, or steep slopes to ensure stable vehicle movement. In conjunction with Dana Dena's front/rear axle electronic differential lock, when the vehicle is in distress, the differential lock can lock the speed difference between the wheels on both sides of the same axle, allowing power to be concentrated and transmitted to the wheels with traction, helping the vehicle easily get out of trouble.

Ford Wrangler: A Reliable Partner for Off Road mf.jialex.org.cn Journeys - With a Driver

Not only that, Ford's G.O.A.T. all terrain intelligent managementsystem brings unprecedented convenience and confidence to drivers. The system offers up to 7 driving modes, covering common road conditions such as standard, economy, sport, wet, rock crawling, mud, and sand. Drivers only need to mf.starhelpers.org.cn gently turn the knob, and the vehicle can automatically adjust system parameters such as suspension, transmission, and power output to adapt to different terrain conditions.

In the sand mode, the system will increase the engine speed, delay the shifting timing, and optimize the torque distribution of the four-wheel drive system to prevent the wheels from getting stuck in the sand; In rock crawling mode, the vehicle will lower the suspension height and increase the torque output to ensure mf.zywjcylm.org.cn that the vehicle can climb steep rock sections slowly and steadily.

Ford Wrangler: A Reliable Partner for Off Road Journeys - With a Driver

Ford Wrangler, with its outstanding power performance, outstanding off-road configuration, and intelligent all terrain management system, has embarked on exciting off-road journeys for off-road enthusiasts, becoming their most trusted partner on the off-road journey. Whether exploring unknown wilderness mf.scra.org.cn or challenging extreme off-road conditions, Ford Wrangler can accompany drivers with its powerful capabilities to cope calmly and enjoy the infinite fun of off-road driving.

这种格局变化反映出中国汽车市场的深刻变革。消费者不再盲目崇拜合资品牌股票期货配资代理，而是更加理性地选择产品力更强、性价比更高的车型。当7万元级的国产车都能配备高速NOA功能时，传统合资品牌的光环效应正在迅速消退。

发布于：湖北省

• 股票期货配资代理